since I opened American Auto Seminars in 1986, it has been my purpose
to provide the auto industry with the finest, most effective and economical
sales training possible. I do not subscribe to trendy, touchy-feely
or magic bullet systems, because I believe that human nature has not
changed in ten thousand years and thus, neither has selling. I take
great pride in boasting that I have not discovered the "cure-all"
but rather teach good old-fashioned horse-trading that simply involves
problem solving, courtesy and control.
Selling does not require
persuasion, pressure, deception or confrontation, just an answer to
a customer's needs. A salesman does no selling. Rather, he motivates
a customer to sell himself the product. The only thing a salesman
needs to sell is himself. Customers buy from salesmen they like, and
if the customer likes the salesman, he'll buy anything the salesman
Throughout my programs,
I teach not only what, but why. A salesman will never
do what he is asked to do unless he understands the psychology behind
his every move. Only then, will he embrace the procedures as his own
and perform them consistently.
Most other auto sales training
programs, that I have seen, provide salespeople with an easy way to
make a little money - a good start. But my programs are of college
level and provide a sophisticated way to make a lot of money - career
preparation. I must assume that you seek career-oriented people
and that turnover is not your cup of tea. If this is true, I invite
you to browse the rest of the site to discover what programs might
suit your needs. Thank You.